Privacy Policy.

1. Overview

We aim to handle personal data responsibly and in accordance with applicable Singapore data protection laws, including the Personal Data Protection Act 2012 (“PDPA”).

By providing personal data to us, you acknowledge that your personal data may be collected, used and disclosed for the purposes described in this Policy, subject to applicable law.

2. Personal Data We Collect

Depending on how you interact with us, we may collect information such as:

• your name, email address, mobile number and other contact information;
• billing, delivery and installation information, including postal address and unit number;
• order details, purchased products, warranty information, service records and customer support history;
• business information you provide when making a commercial enquiry, such as company name, role, expected usage, installation location or project requirements;
• communications with us through forms, email, telephone, WhatsApp, social media or other channels;
• technical information such as IP address, browser type, device information, pages viewed, referral source and website interaction data;
• marketing preferences and information about how you interact with our advertisements or campaigns; and
• other information that you voluntarily provide to us.

Payment card details may be processed directly by third-party payment providers. We do not require you to send full card details to us through ordinary email or messaging.

3. How We Collect Personal Data

We may collect personal data when you:

• browse or use our website;
• place an order or submit checkout information;
• request a quotation, product consultation, demonstration or support;
• register a product, make a warranty claim or request after-sales service;
• communicate with us through WhatsApp, email, telephone, forms or social media;
• participate in a promotion, event, live stream, survey or campaign; or
• otherwise provide information directly to us.

We may also receive information from service providers, business partners, advertising platforms, logistics providers, marketplaces or other parties where permitted by law.

4. How We Use Personal Data

We may collect, use or disclose personal data for purposes including:

• processing, confirming and fulfilling orders;
• arranging delivery, installation, product demonstrations or commercial deployments;
• providing customer support, warranty service, troubleshooting and after-sales assistance;
• responding to enquiries and preparing quotations or product recommendations;
• maintaining transaction, accounting, warranty, service and business records;
• improving our website, products, services, customer experience and business operations;
• protecting our website, users and business from fraud, misuse, security threats or unlawful activity;
• conducting analytics, campaign measurement and advertising, subject to applicable law and your available choices;
• communicating important service, product, delivery, warranty or policy information;
• complying with legal, regulatory, accounting, tax or law-enforcement requirements; and
• other purposes that are reasonably related to the purposes above or that are notified to you at the time of collection.

5. Marketing & Communications

Where permitted, we may send information about KB ICE products, events, promotions, content or related Flurida offerings through channels such as email, SMS, telephone, WhatsApp, social media or online advertising.

You may opt out of promotional communications using the unsubscribe method provided in the message, by replying where appropriate, or by contacting us. We may still send non-promotional communications that are necessary for an existing transaction, warranty, support request or service relationship.

6. Cookies, Analytics & Advertising

Our website may use cookies, pixels, tags and similar technologies to keep the site functioning, understand website usage, measure advertising performance, remember preferences and show more relevant marketing.

These technologies may be provided by us or by third-party technology, analytics, advertising, CRM or payment providers. Information collected may include device identifiers, IP address, browser information, pages viewed, actions taken and campaign attribution data.

You can manage certain cookies through your browser settings and, where available, through website privacy or advertising controls. Restricting some technologies may affect website functionality.

7. Sharing of Personal Data

We may disclose personal data where reasonably necessary to:

• Flurida group companies and personnel supporting our operations;
• website, CRM, cloud, analytics, advertising, communications and IT service providers;
• payment processors, financial service providers and fraud-prevention providers;
• warehousing, fulfilment, courier, delivery, installation, repair and after-sales partners;
• professional advisers such as accountants, auditors, insurers or legal advisers;
• government authorities, regulators, courts or law-enforcement agencies where required or permitted by law; and
• a buyer, investor, successor or relevant adviser in connection with a proposed or completed business transaction, restructuring or transfer.

We do not sell personal data to advertisers. Where third parties process personal data for us, we expect them to handle it for the relevant service and in accordance with applicable requirements.

8. Overseas Transfers

Some of our service providers, technology platforms, related companies or data-processing facilities may be located outside Singapore. Where personal data is transferred overseas, we take reasonable steps to ensure that the transfer is handled in accordance with applicable requirements and that the data receives a standard of protection comparable to that required under the PDPA, unless an applicable exception applies.

9. Data Retention

We retain personal data only for as long as it is reasonably needed for the purposes for which it was collected, for legitimate business needs, or to meet legal, accounting, warranty, dispute-resolution or regulatory requirements.

When personal data is no longer required for legal or business purposes, we take reasonable steps to delete, anonymise or otherwise cease retaining it.

10. Security

We take reasonable administrative, technical and organisational measures to protect personal data in our possession or control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.

No website, transmission method or storage system can be guaranteed to be completely secure. You should also take appropriate precautions when sharing information online and protect passwords, devices and account credentials under your control.

11. Access, Correction & Withdrawal

Subject to applicable law and exceptions, you may contact us to request access to personal data we hold about you, request correction of inaccurate or incomplete personal data, or withdraw consent for specified collection, use or disclosure.

If you withdraw consent, we will inform you of relevant consequences where required. Withdrawal may affect our ability to provide certain products, support, warranty services or other services where the personal data is reasonably required.

We may need to verify your identity before processing a request and may charge a reasonable fee for an access request where permitted by law and after informing you of the estimated fee.

12. Data Breaches

If a personal data breach occurs, we will assess the incident and take steps required under applicable law, which may include notifying the Personal Data Protection Commission and affected individuals where the applicable notification thresholds are met.

13. Children

Our website and products are intended for general consumer and business audiences and are not directed specifically at young children. If you believe a child has provided personal data to us inappropriately, please contact us so that we can review the matter.

14. Third-Party Links

Our website may contain links to external websites, marketplaces, social networks, payment providers or other third-party services. Their privacy practices are governed by their own policies, and we are not responsible for the privacy practices of third-party services that we do not control.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, business practices or legal requirements. The updated version will be posted on this page with a revised “Last updated” date.

16. Contact Us

For questions, requests or concerns about personal data or this Privacy Policy, contact: